.YOU MAY not understand it, however different fonts bring about various feelings. Serif fonts, along with small movements at the ends of letters, are commonly found in books and newspapers. They seem to be trusted and also authoritative.
Sans serif fonts, which appear, can easily show up modern as well as laid-back. Aesthetic uniformity gives readers a sense that they recognize where they stand it helps to develop trust. In the case of The Financial expert, it prepares the shade for our journalism.