.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to running into billions in venture capital every year, have raised virtually $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That stagnation is due to market saturation, heightened governing pressures, as well as financial uncertainties.ADWEEK spoke with 5 VCs who continue to buy adtech providers, even with these problems, concerning what they are actually searching for and also what they stay away from. Perhaps unsurprisingly, these clients are actually targeting possibilities in privacy-focused modern technologies and also industry-specific places including connected television.